Toyota Yaris Family Reaches Landmark Of 10 Million Global Sales

May 10, 2023

Toyota’s ever-popular, multi-award-winning Yaris family of cars has reached a worldwide total of 10 million sales in the 25th year of production.

The milestone means Yaris joins Toyota’s illustrious eight-figure sales achievers – Corolla, Camry, RAV4, HiLux and LandCruiser.

Yaris has consistently been a pioneer, introducing new technologies and concepts to the compact car market for almost a quarter of a century.

Its spirit of innovation has helped maintain its status as one of Toyota’s consistently popular models since the first-generation Yaris became the first Toyota to be named European Car of the Year, in 2000. It also won the Japan Car of the Year title.

The current fourth-generation model was named European Car of the Year in 2021. It is Toyota Australia’s most fuel-efficient car with hybrid variants offering an official combined fuel-consumption figure of just 3.3 litres/100km¹.

At launch, it was the only vehicle in its class with front-centre airbags, intended to protect the heads of front-seat occupants, and a driver-assist system designed to detect and automatically brake to help avoid pedestrians and vehicles at intersections².

Yaris has demonstrated its ability to adapt to changing customer needs with the “family” growing to include the widely acclaimed GR Yaris performance sports car and the high-riding Yaris Cross urban SUV in 2020.

In Australia, cumulative sales of the Yaris family have totalled 361,982 cars, including 81,983 examples of the first-generation Yaris sold here as the Echo from 1999-2006.

Totals also include the Yaris Cross SUV (19,184 in Australia), GR Yaris sports car (2,393 in Australia) and Vitz (the model’s name in Japan).

Yaris is a genuinely global model, manufactured at sites around the world. Initial production started in January 1989 at the Takaoka plant in Japan; today it has production bases in Japan, Brazil, China, Taiwan, Indonesia, Malaysia, Pakistan, Thailand, France and the Czech Republic.

Disclaimers:

¹ Results achieved for Yaris SX and ZR 1.5-litre hybrid variants on ADR81/02 combined drive cycle fuel-consumption testing. Results produced in laboratory test conditions, using sample vehicles without fitment of accessories/customisation, & do not reflect real-world driving. Figures should only be used for comparative purposes.
² Driver assist feature. Only operates under certain conditions. Check the Owner’s Manual for explanation of limitations. Please drive safely.
³ Filmed on a closed road under controlled conditions.