Toyota Achieves Strongest Customer Deliveries In 14 Years

January 5, 2023

Toyota has navigated global supply challenges facing the auto industry to post its highest sales tally in 14 years, according to official figures released today.

Industry VFacts data show Toyota accounted for more than one in five new vehicles delivered across the nation last year, lifting sales by 3.3 per cent to a total of 231,050 cars, SUVs and commercial vehicles.

Toyota HiLux
The industry statistics confirm that the timeless HiLux is Australia’s top-selling car for the seventh year in a row, improving its result by almost 22 per cent to a new record of 64,391 deliveries. This is the highest annual total for any vehicle in Australia since 2005.

HiLux set a new industry record for 4×4 sales with 47,329 deliveries while HiLux 4×2 (17,062 vehicles) achieved its best annual result since 2008.

The only ute ever ranked as the nation’s best-selling vehicle, HiLux has also led the Northern Territory market for each of the past 22 years, Queensland for 16 years in a row and Western Australia for 15 years straight.

Toyota Corolla
Toyota’s Corolla hatch and sedan have extended the model’s unbroken reign to 10 years as the best-selling passenger car (25,284 cars), while the mid-size RAV4 scored a hat-trick as the hottest-selling SUV (34,845) and LandCruiser Prado achieved record sales for the second year in a row (21,102).

Toyota hybrids
Toyota marked 21 years of selling fuel-efficient hybrid-electric vehicles with customers driving away in a record 72,815 examples, representing a new high of 31.5 per cent of all Toyota vehicles delivered in a calendar year. As a separate franchise, Toyota hybrids would rank sixth in the market.

RAV4 was Australia’s best-selling hybrid with 26,547 sales, representing 76.2 per cent of the model’s sales.

The latest hybrid record lifts Toyota all-time electrified sales to 315,087 vehicles – a total Toyota calculates has reduced tailpipe emissions by the same amount as approximately 95,000 battery-electric vehicles.

During 2023, Toyota will build on decades of engineering and manufacturing experience with electrified vehicles by launching its first fully electric car in Australia, the bZ4X. With zero tailpipe emissions, the new mid-size SUV will expand Toyota’s portfolio of electrified technologies, joining nine hybrid-electric models and the hydrogen fuel-cell Mirai sedan, leaving no one behind.

Toyota: long-term market leader
Toyota has now been Australia’s leading automotive brand throughout the past two decades as well as six other years since first achieving the top rung on the sales ladder in 1991.

Toyota is the only brand to achieve 200,000 sales in a year, exceeding that level in each of the past 11 years – and 18 of the past 19 years.

Toyota vehicles were the best-selling models in nine market segments last year: Corolla (small cars), Camry (medium cars – for the 29th consecutive year), RAV4 (medium SUVs), LandCruiser Prado (large SUVs), LandCruiser wagon (upper large SUVs), HiAce (light buses), HiAce (vans), HiLux (4×2 PU/CC) and HiLux (4×4 PU/CC).

Toyota comment
Toyota Vice President Sales, Marketing and Franchise Operations Sean Hanley thanked customers for their loyalty and patience, while acknowledging the commitment of employees and our dealer network to deliver vehicles as quickly as possible.

“We are extremely grateful – and humbled – to report that our order bank remains very strong due to the trust placed in our brand and our vehicle line-up by so many Australian companies and individuals,” Mr Hanley said.

“While it remains difficult to make predictions in this evolving supply situation, we can assure you that we will be working harder than ever to deliver more than 200,000 vehicles to our customers yet again in 2023,” Mr Hanley said.

“We recognise that Toyota is extremely fortunate that well-recognised nameplates like HiLux, Corolla and LandCruiser – all of which have more than half a century of heritage and success in Australia – continue to deliver on the unique motoring needs and requirements of diverse buyers across the country,” he said.

“We are also energised by the knowledge that electrification through our hybrid technology continues to lead the industry in supporting our customers with practical and affordable ways of substantially reducing their emissions today, and every day.”